PERSONAL BRANDING

Your brand is the reason someone chooses you before they have compared anything.

Your brand is the reason someone chooses you before they have compared anything.

We build that brand with short-form video — and turn the viewers into clients.

WHY IT MATTERS

COMPETENCE IS THE ENTRY FEE

Everyone in your market is competent. Being known is what decides who gets the yes.

TRUST COMPOUNDS

Ads stop when you stop paying. A brand keeps working while you sleep.

ATTENTION IS CHEAP

Short-form still hands unknown people huge reach for free. That window will close.

YOU ARE THE MOAT

Your offer can be copied by tomorrow. Your audience cannot.

WHY BRANDS STALL

A FOLLOWING IS NOT A BUSINESS

NO HOOK

Nothing you post is built to stop a thumb, so nothing gets pushed.

NO POSITION

You do everything, so you are remembered for nothing.

NO PATH

A video lands, and there is nowhere for the attention to go.

INSIDE THE MEMBERSHIP

THE SYSTEM WE TEACH MEMBERS

The shape is public. The structures, the numbers and the scripts are taught on the calls.

THE ANATOMY OF A VIDEO THAT SPREADS

Four moving parts, always in the same order. See them and you stop guessing.

MEMBERS

POST EVERY DAY WITHOUT LIVING ON CAMERA

One filming session becomes a month of daily videos — and the numbers tell you which ones to make more of.

MEMBERS

FROM VIEWER TO CLIENT

The path from watching, to a conversation, to paying you.

MEMBERS

€25 PER MONTH

WHAT YOU GET

MEMBERSHIP

€25

PER MONTH · CANCEL ANYTIME

Live trainings, the playbook library, and the room where work gets reviewed.

LIVE TRAININGS, MONTHLY

Branding, short-form video, turning attention into income. Closed room, on Zoom.

THE PLAYBOOK LIBRARY

Every guide and workbook we have made, including the unpublished ones.

YOUR CONTENT, REVIEWED

Post your videos and positioning. Get them pulled apart properly.

THE ROOM

Entrepreneurs sharing what is working this week, with the numbers.

THE ROOM

Entrepreneurs sharing what is working this week, with the numbers.

JOIN FOR €25/MONTH

Cancel anytime. No contract.

WAYS TO WORK WITH US

THREE LEVELS

LEVEL 01

MEMBERSHIP

€25 PER MONTH

— Monthly live trainings — Full playbook library — Members-only room — Feedback on your content

JOIN NOW

LEVEL 02 GROUP TRAINING ON REQUEST — Small cohort, fixed dates — Positioning built live — Film and critique in the room — Leave with a month of content

REQUEST DETAILS

LEVEL 03 1:1 WITH THOMAS BY APPLICATION — Your brand, built with you — Positioning and offer, locked — Your video system, installed — Limited seats

APPLY

FOR YOU IF

You sell something and you are the face of it. You will be on camera several times a week. You want a system, not one viral accident.

NOT FOR YOU IF

You want followers rather than clients. You want it done for you, not taught to you. You will not publish consistently.

QUESTIONS

BEFORE YOU JOIN

Do I need an audience already?

How much time does it take?

Which platforms?

Are trainings recorded?

Can I cancel?

JOIN UPGRADE

STOP POSTING.
START BUILDING.

STOP POSTING.
START BUILDING.

€25 a month. Or ask about group and 1:1.

© 2025 Upgrade Mastermind

© 2025 Upgrade Mastermind